Bulgari takes its cartons and boxes to the next level, by using decorating techniques that look luxe — and elevating the experience of opening the package.  

Bulgari recently launched a new gift set at Sephora, the Omnia Collection Coffret Set.

The set includes three Bulgari Eau de Toilette fragrances — Omnia Crystalline, Omnia Coral, and Omnia Pink Sapphire — in a colorful box. The box, which makes the fragrance set a luxe gift, is decorated in whimsical stripes that correspond to each scent, and bottle. 

Each scent “embodies a facet of Italian love within a sparkling gemstone,” the brand states. Omnia’s iconic bottle is inspired by a gem—two rings flowing into each other to be displayed as a jewel symbolizing infinity, abundance and freedom.

Designing a Keepsake Gift Box

Bulgari also promotes its “Complimentary Exclusive Hand-Wrapped Signature Gift Box with Every Home Delivery Order” on its website. The luxe box, in a rich warm brown hue, is shown above. 

Designed by Corrente Studio, the box conveys “the prestige experience found at Bulgari’s worldwide boutiques, luxury spa, and hotels,” the design agency states, adding that creating a memorable and shareable “unboxing” experience was the goal.

The box features an inner structure designed to hold items in a variety of sizes. The keepsake box was inspired by Bulgari’s Via dei Condotti historic boutique.

Decorative elements include the brand’s iconic “Bvlgari Phanteon” mesh, with an eight-pointed star. The boutique’s classic gold doors are also represented, using gold foil for the logo.

The box is hand-wrapped in luxe stone gray paper and a saffron ribbon, then held closed with an elegant gold wax seal.